Jump Rope for Heart is a big deal in Canadian grade schools. We had the opportunity to rebrand the event and decided to connect with kids by pointing out that, by staying strong, there are so many awesome things they can do in their lifetime. Numbers are fun!
We’d place these ads in places kids frequent.
To go with the print pieces, we would create a website where kids could send in videos answering the question, “Why do you want to stay strong?”