A big deal for Canada, and a big deal for EF Educational Tours—I helped create a cohesive voice and vision for one of the biggest historic events we’d ever done.
We created a Google Cardboard VR app that gave travellers joining us on our Vimy 100 tours an insightful look at the battle and where it took place. Watch the video right here.
Read my Vimy 100 recap here (it was published in our globally-distributed newspaper and was a lot of fun to write).
And I think I wrote about that many emails, DM pieces, and one-pagers.
Every traveller who went on a Vimy 100 tour got this (awesome) (but still educational) journal. It had decoder activities, trivia, soldier stories, and looked really badass.
You can read it here.