Teacher’s spend a lot of their own money for things in the classroom… so we decided to help them out a little. By filling in a quick form, teachers entered a contest to win $1,000 to spend in their classroom—and at the same time let us know the kinds of things teachers want. Win-win!
Colourful and inviting, our landing page and social ads worked together to appeal to teachers while showing them that EF understands the needs of Canadian educators.
We created a series of emails that followed up with teachers who entered the contest with more information about EF as well as travel resources—to let them know we’re not only obsessed with education, but we know a little something about student travel, too.