Well. The year was 2020, and EF rebranded their training program to show teachers that—regardless of the state of the world—we have their best interests at heart. And when they feel like they’re ready to lead a student tour, EF has all the resources to help get them prepared.
EF had never promoted their training program online before—so we did. Targeting teachers on social media, we hit them with every benefit of the program (and got them started thinking again about travel).
Social pushed to our freshly rebranded Orientation & Development landing page—featuring restructured training modules more in-depth program descriptions.
Teachers love EF’s brand of personal support. So instead of a marketing email, we created an email that the manager of the program could send to our customers to promote the program.